The last real big moment was Miley and Robin with the twerking performance, and even that doesn’t compare to any of the legendary moments from 2000-2009.

The VMAs haven’t been shocking or entertaining (aside from an occasional performance or appearance by someone like Beyoncé) in a decade. It was even cool to pay attention to the audience and see what celebs are seated by who. Whether it was Britney kissing Madonna or Kanye stealing mic from Taylor. And there was a lot of anticipation waiting to see what happened, because it always seemed like a huge moment would go down.

You had *NSYNC and Red Hot Chili Peppers. You had Eminem and Christina Aguilera tension in the air. It was jam packed with the industry’s biggest acts at the time. I recently rewatched a few from 1991-2003 on YouTube. No Kanye’s, Drakes, Adele’s, Taylor’s, Beyoncé’s, Rihanna’s, or any other mega artists. No, really, if they walked past me on the street, I’d have no clue who the hell they are. I didn’t recognize 75% of the people on the red carpet. It’s all brand new B/C list artists and a hell of a lot of influencers.

A Listers in the industry don’t even really attend anymore. They may check out a couple performances like I did (out of curiosity to compare/contrast the new girls on the scene, I watched Doja’s, Olivia’s, Chloe’s and Normani’s).įor a variety of reasons, they just don’t have the punch they used to. This isn’t 2001, where the VMAs were massive and influential. And this is why I was so confused why Normani was begging about performing, and acting like her first (and basically only) performance of Wild Side HAD TO be on the VMAs.

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